I love GSK.
I grew up on Fluarix, Ambrolex, Panadol, and Virlix.
But some jokes just write themselves.
- Everything they sell is placebos
- They’re giving everything away for free. Libreng gamot, amirite?
This made my day.
Coined words are a dime a dozen. A friend likes to talk a lot about her “frienemy,” while my many “hipster” acquaintances enjoy blathering about how their new “fauxhawk” scored them a new “cougar” to “saddleback”.
Neologism is win.
But how often does one actually come upon a new punctuation mark?
MDJ Superstar came across this strangely puzzling website by a company called SarcMark, which seems to feel that the defining characteristic of the 21st century is irony (how very Reality Bites, don’t you think?). And it is their belief that we absolutely need a stunning new symbol to liberate us from the unbelievable heartache and injustice of ending sarcastic utterances with boring old periods or exclamation points.
It’s call a “sarcmark”, and looks like this.
Never again be misunderstood, they say on their website. Never again waste a good sarcastic line on someone who doesn’t get it!
And I totally dig that. Declarative sentences end with periods. Interrogatives end with question marks. Equal rights for sarcastic quips, I say, and end them the right way!
But here’s the curious bit. You have to pay good money to use this. $1.99 is the price they have assigned to ensuring that every last bit of deft sarcasm that you lay down on Twitter or Facebook is clearly and unfailingly understood as being less than sincere.
Personally, I find that a bit conceited on their part. It isn’t all that difficult to make sarcasm obvious – italics do the trick just fine!
A sarcmark is totally worth your $1.99.
See what I mean?
[PREAMBLE: Mead Johnson released a new version of the ad today, October 24, in response to the algebra boo-boo discussed below. Material can be found here.]
Someone pointed out an ad that Enfakid A+ placed in the Philippine Daily Inquirer this morning. It’s a gatefold centerspread – pretty pricey, from what I recall.
Here’s how it looked.
You then open the gatefold, to reveal this:
To this, I have just one thing to say: DUH.
(Actually, I have a second thing to say: PEMDAS)
(And if you remember your basic PEMDAS, you will realize that the answer is not FOURTEEN, but rather, FIVE.)
Enfakid A+, YOU ARE A FAIL.
(The funny part is, this passed through Accounts, Creatives, Client, Print Production, ASC, and nobody bothered to point out the mathematical fallacy in this ad. Just goes to prove one basic truth about the Advertising industry – we all suck at math.)
I want to explain the advertising process from conceptualization to publication, just so you all understand why I find this so ridiculous.
After Client briefs Agency…
Okay, so considering this material went through at least TEN different stages of clearance by at least SEVEN different parties – HOW could an error like this have happened?